Saturday, March 22, 2008

Book Review: 20 Days to The Top by Brian Sullivan

There are some authors you connect with and some you don't. Sorry Brian I'm not quite getting it. The acronym PRECISE does give one a basic sales methodology but I've seen better. The free DVD sales seminar that came with the book provided me with a little extra insight as to why the book didn't quite meet my personal expectations.

Highlighting the DVD sales seminar was a short video clip of Brian Sullivan and Julia Roberts from a movie scene that he snuck onto while it was being shot. The topic covered at the time was pride or being proud.

Brian I paid good money for a book and DVD that I expected was going to lay out a 20 day step by step plan and that if I followed that plan my sales would improve. What I got was a collection of tidbits, movie cameos and a sales methodology that at best seemed crammed into the letters of PRECISE more to fit the acronym than to help me advance my sales career.

As a questioning system the acronym CLEAR in chapter 13 does make this book worth reading. Had the whole book been based around this topic in a more "precise" fashion it would have been worth a lot more.

As for the DVD, a little more content and a lot less motivation would make the DVD more appealing. As it stands right now, all I took away from the DVD was the movie cameo you snuck your way into and how much you remind me of that annoying character on the old sitcom "Spin City." Had there been more content I don't think my mind would have been wandering and drawing mental comparisons to old TV shows.
The quotes throughout the book were an added bonus. But unfortunately I do not feel that this book will take me to the top in 20 days.

James Gingerich

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